Merits

(i) This type contributes to a higher degree of objectivity on the part of the observer. There is no need for him to become emotionally involved in the event.

(ii) Since the observer observes the events with an “open mind” he is able to collect more information. V

(iii) The people who are being observed can also be freer with the observer for he is an outsider.

Demerits

(i) Observation in this category is mostly limited to formal occasions and Organizations. It fails to provide information regarding many aspects of our social life.

(ii) Since the observer is an outsider he may fail to understand the behavior of the observed in its entirety. The observer may not get insights into different aspects of behavior.

 

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