While the classified section of newspapers or magazines may not be of particular interest to the general public, it is of primary importance to job seekers and placement cells, businesses who wish to recruit, prospective brides and bridegrooms and so on.
The name Classified Advertisement came to be because these advertisements or announcements are segregated as per different categories. The Classified Ads page in a newspaper or magazine will have different sections such as: Matrimonial, Vacancies, Coaching Classes, Kitchen Appliances, Car Rentals etc. This division into different classes or subgroups in which the advertisements are placed make these Classified Ads.
Many times free classified listings are offered to advertisers who give large ads on the main page of the print magazine or an e-magazine. Since this free classified comes under a category heading, there is every likelihood that the user interested in that particular category will see it and will be directed to the main big advertisement which has better description, better graphics and also the contact information. In websites or e-magazines, the free classified can lead to the advertisers website which has all the information about the company and its products and services. Classified advertisements have been proved to get the required results in spite of the fact that they are short, small (usually one column width and 6 lines length) because they are classified under distinct categories which the user who needs the services or products of that category will surely check. Thus the target audience, for whom any advertisement is created, is always reached by means of classified advertisements, whether free classified or paid ones.
The short terse massage in the classified ads sometimes has abbreviations to save space; such as tel. or ph. for telephone, N.D. for New Delhi etc. and viewers are well aware of these and can decipher them very easily. There are no graphics allowed, only sometimes the company logo may be allowed, which creates some brand awareness. Yet, the real purpose of free classified or paid ones is not the creation of brand awareness but announcing a particular event, service or product to a target audience by the cheapest possible method, and all these criterion are fulfilled by classified ads completely. Hence these ads can be termed as the most cost effective method of reaching the right people at the right time and getting real and tangible results.
The focus of classified ads has shifted from the print media to the internet and as statistics suggests classified ads on portals and websites, search engines etc are increasing day by day and the print media such as periodicals and newspapers are seeing a down trend in Free Classifieds as well as the paid ones.
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