Legal Regulations on Advertising
Today advertisers face several legal restrictions. Consumer-movement has forced the government to pass laws to regulate advertising and protect consumer interest. Legal restrictions and regulations are enforced by Government to check deceptive and misleading advertisements. On 1st August, 1984, MRTP Act was amended and Unfair Trade Practices were covered within the purview of MRTP Act. The main object of incorporating such provisions in MRTP Act was to check deceptive and misleading advertisements in the public interest. In 1986, Government enacted Consumer Protection Act to protect the interest of consumers. In 1987 Government passed Code for Commercial Advertising on Doordarshan. From time to time, various amendments are made in these Acts, but the main theme is to control untruthful and deceptive advertising and to promote the interest of consumers.
Remedy Under Consumer Protection Act, 1986:
A consumer, registered consumer- association central government or state government can lodge a complaint of unfair trade practices adopted by advertiser, under consumer protection act. In consumer protection act, there is three-tier-machinery for redressal of consumer grievances i.e. at the district level, state-level and national-level. Procedure for filing a complaint under consumer protection act is simple as district-forums are available in each district and complains can be made on
plain paper without any court fees.
Code for Commercial Advertising on Doordarshan:
This code was passed by parliament in 1987. It suggests 33 Dos and Donts for advertisers. It main purpose is to ensure that advertisement confirms to law and does not offend against morality, decency. Ads on Doordarshan should follow the following code of conduct:
(i) Ads should not be against any caste, community, nationality.
(ii) Ads should no excite people to crime or should not affect friendly relations with foreign states.
(iii) No advertisement should be presented as news
(iv) Ads should not show national emblem, national flag, any national leader or state dignatory.
(v) Ads should not have any relation to religious, political or industrial dispute.
(vi) Ads should not promote chit funds, private money-lenders, fortune-tellers.
(vii) Ads should not portray women as passive/submissive.
(viii) Documents of guarantee for guaranteed goods will have to be made available to Director General of Doordarshan for inspection, if demanded.
(ix) Ads should not give derogatory remarks for competitive products
(x) Ads should not show excessive violence such as gunfire, bombardments, etc.
(xi) Ads should follow moral decency i.e, it should not give vulgar, indecent scenes.
Control of Municipality over Out door Advertising:
Municipalities have been given powers to check and regulate outdoor-advertising in their respective municipality areas. If municipal authorities find indecent, vulgar posters, banners on public places, then these authorities can remove such posters banners and can take action against such advertiser. Further, before fixing sign-boards on roadsides, prior permission from municipal authorities is required.
Legal Regulation o n Tabacoo-Advertisements:
In May, 2004 Government banned Tobacoo- advertisements on television. Tobacoo-advertisements include ads related to Cigarettes,Zarda, Gutka. This ban includes brand-extension-bans. It means tobacoo-manufacturers can not advertise tobacco-brands even through non-tobacco-products. So now back-door entry through non-prohibited products is also banned. For example, Red and White, a cigarette manufacturer is now banned to advertise for Red and White Bravery Awards. Similarly Gutka manufacturer Manik-Chand is prohibited from advertising Manik-Chand Filmfare Awards. Indian Tobacco Company is prohibited from sponsoring sports-even in the name of Wills brand. The responsibility for enforcement of this regulation is on state-government. This regulation is not applicable on advertisemet.
Any website that relies on advertising revenue needs to consistently expand and renew its database of ads. A website that is phenomenally popular and has high quality traffic in a given niche can attract many advertisers without even trying. But it is a challenge to get there. More >>
At first glance, it appears that online advertising is no different from conventional advertising. What difference do you see a banner on one of the websites or billboards on the streets? Advertisement in a newspaper or in one of the many theme directory? However, online advertising is much more fle More >>
This article features the current scope of advertising agencies in the upcoming time. Well we cannot deny the fact the progression of advertising agencies in this era because of a lot of technology developments being made and this has taken the world to a more advanced level. More >>
Pinterest is a photo-sharing website but it would be much better to call it an online pin-board, where people pin their pictures. You create an account and get a board to pin and re-pin pictures you like most. More >>
From 179 yuan to 699 yuan recommendation of six buy Wireless chargers ,From 179 yuan to 699 yuan recommendation of six buy Wireless chargers More >>
Industrial Relations are viewed as the process by which people and their organisation interact at the place of work to establish the terms and conditions of employment. The process of interaction stressed not just the resulting standard. More >>
1. There are TWO PARTS in this Module/Paper. PART ONE contains FOUR questions and PART TWO contains FIVE questions. 2. PART ONE is to be answered in the TEAR-OFF ANSWER SHEET only, attached to the question paper, as per the instructions contained therein. PART ONE is NOT to be answered. More >>
Consumer is the central point in every business. Now a days, attracting and satisfying customers is more difficult than producing the goods. For many products, many brands are available in the market. Every company wants to improve the market shares. Now, buyers dominate the market. Advertising is More >>
The Principal low in India to deal with competition was Monopolistic and Restrictive Trade Practices Act, 1969. The MRTP Act, brought into force form Ist June 1970, was a very controversial piece of legislation. The high level committee on Competition Policy and law, appointed by Government of I More >>
Product to be advertised can be industrial/technical product or consumer product: Industrial/Technical products can better be advertised in their specific trade-journals/magazines. More >>