One of the major threats to any brands reputation today is productcounterfeiting. It is generally perceived as a victimless offense with fakes generating a cheap alternative for original products. Counterfeit criminals see this process as one that has a low prosecution risk with light penalties as compared to other frauds. Whereas in reality international trade in counterfeited products is calculated to surpass six percent of the total global trade. It is not only harmful for investors and businesses but also has a damaging effect on society and the overall global economy.
Need for Brand Protection Solution
Counterfeiting has resulted in loss of brand reputation along with revenue loss. Many of the present day brand protection solution do not have product counterfeiting features. They only scan the internet for abuse of the company brand or trademark. Where as for the high tech, pharmaceutical and retail industries, it is essential to have visibility and know the exact goods that are being counterfeited. Furthermore, it is important to be aware of the discount percentage offered on the products by the counterfeiters.
Brand Protection Solution by leading market players
Today companies specializing in anti-counterfeiting software have come up with unique SaaS enabled brand protection solutions. These offer global organizations dynamic visibility in real-time with a wide selection of market intelligence data that can be utilized to recognize suspect companies and goods. This visibility further results in a proactive response to head-off counterfeiting before it can affect your bottom line.
The solution monitors the open market continuously for buying/selling listings of goods and part numbers using innovative search tools. These tools can track detailed market information from a wide variety of market sources that includes:-
Franchise and large distribution websites
Independent and gray market websites
The data provided by innovative brand protection solution is made available to the user through a web portal in a comprehensive, multi-dimensional market intelligence format. From here users can create personalized dashboards, custom report views and formatted data export files.
Today, trade in counterfeit goods is an expanding area and is increasing with more and more ecommerce websites foraying into the market. In order to ensure that your brand retains its original value and trademark it is imperative that you invest in an effective brand protection solution.
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