Singapore continues its business growth in the bioscience industry. In order to promote the goods and services, companies within such sector should capitalize in effective marketing campaigns. Through the use of telemarketing, it is easier, faster and better to create brand awareness and to generate fresh sales leads. Learn more of this by reading the following article.
Unlike prominent industries like financial services and Information Technology (IT), the bioscience industry may be unheard-of for most people in the public. They may even wrong in thinking that it is a new concept for it actually lives for centuries now. If we plunge in the anatomy of the industry, we will end up dissecting the keywords “bio” and “science”, which means life and systematic process. From it, we can come up with a clear and understandable definition; bioscience industry is a sector of companies that apply science and technology to supply goods and services for human, plant and animal life (the three living organisms).
At the present time, Singapore gears up to strengthen its bioscience industry. In the previous years, this sector has contributed 5% or around $9 billion in total Gross Domestic Product (GDP) of the Asian Tiger. This fact alone drives both the government and the private companies in unison to bolster investments and improvements. Specifically, the industry covers four major categories- agricultural feedstocks and chemicals (fibers, filaments, natural oil, fertilizers, insecticides); drugs and pharmaceuticals (anesthetics, antibiotics, plant extracts and a Santa Claus list of medicines); medical devices and equipment manufacturing (laboratory equipment, surgical supplies and dental supplies among others); and research, testing, and medical laboratories (DNA technologies, protein engineering, medical testing and health care services).
Singaporean companies engage in various marketing activities to promote their invaluable products and services to those who need them. With their goal of providing good health and safe environment, efforts are underway to enhance the quality of every produce. What must be done now is to plan and execute sales promotion tactics that tick with the consumers. Business organizations need to find a key element that will generate leads in order for the industry to thrive in the long-run. In this case, they need a partner that specializes in marketing and is an expert in finding the right clients while they polish their own craft.
Among the several qualified agencies and tools, call centers that manage telemarketing can be the right foundation. Service providers that handles well computer-telephony system are equipped with adequate resources that allow direct, fast and interactive communication with the potential customers. Their assets include skilled manpower that is sharpened by numerous trainings and workshops, and exposed in actual practice. These professionals man advance technology, which is specialized particularly for telemarketing procedures. Additionally, the long years of experience by these firms have made them veterans in lead generation. Their practices and methods have been polished by time and previous engagements.
The rise of bioscience industry in Singapore is truly a gospel for everyone. Since its objective is to yield healthier and happier life through its products and services, it will not be too long before the general public recognizes its worth. To help companies get in that point, telemarketing, along with other direct response mediums, can be a reliable vehicle. It does not only help in obtaining a steady stream of qualified B2C and B2B sales leads. But, it also aids in creating a strong brand.
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