Uses Of Sales Promotion Letters

USES OF SALES PROMOTION LETTERS

Sales promotion letters have the following uses.

 

1. Maintaining contacts with customers

2. A wakening inactive accounts

3.  Welcoming new customers

4. Inviting business from new sources

 

1. Maintaining contacts with customers

 

One of the most important uses of Sales Promotion letter is to maintain contacts with customers. You may inform the correspondent of the arrival of new stock of seasonal lines of goods. You my suggest the facility of credit or describe new services to be offered, or send birthday or other personal greeting. The purpose of the letter is to project the prominence of the company.

 

2. Awakening inactive accounts

There are many reasons for which customers stop buying. A few may have shifted from the locality, others were snapped by competitors, and still others were dissatisfied with the goods. In sales promotion letters, customers may be invited to tell why they have left patronizing the company’s products. They may be informed if there is any complaint, it will be removed. Such letters are also employed to offer to sell special goods, which have recently arrived at the shop to entice inactive accounts. Those who have shifted may be offered mail order service.

 

3. Welcoming new customers

When a customer visits the shop and makes some purchases for the first time, it becomes an opportunity for the seller to establish goodwill with him. After he has made purchases a letter of thanks is written and sent to him. The buyer is impressed by such a letter and he is likely to become a permanent customer.

 

4. Inviting business from new sources

Sales promotion letters are written to invite business from new sources. Through such letters:

 

1. New residents are welcomed.

2. New business establishment is congratulated.

3. Well wishers are offered to participate in a competition.

4. Announcement of a new service is made.

5. New products are introduced.

 

Difference Between Sales and Sales Promotion Letters

 

SALES LETTER

1. It is written with a definite object to sell indirectly.

2. There is a set pattern of sales letters.

3. It may be written in a series or a campaign.

4. It is written to sell directly.

5. It is written to urge the reader to buy.

6. Here sales resistance from buyers is greater.

7. Sales appeals are direct.

8. Sales letters are written in formal styles.

9. Products are introduced.

 

SALES PROMOTION LETTER

It is not so written. Its purpose is to establish goodwill.

There is no set pattern of sales promotion letters.

It is written on certain occasions.

It is written to sell indirectly.

It is written to induce the reader to buy.

Here sales resistance from buyers is very low.

Sales appeals are indirect.

Such letters are written in informal styles.

Products are not directly introduced.

 Article Source: http://www.informationbible.com/article-uses-of-sales-promotion-letters-84253.html

 Article Tags: uses of public relations letters, uses of coupons letters, uses of personal selling letters, uses of advertising letters

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