Are you losing sales because of bad spelling on your website?
According to online entrepreneur, Charles Duncombe, poor spelling is costing the UK millions of pounds in lost revenue for internet businesses.
He says his analysis of website figures shows a single spelling mistake can cut online sales in half.
We at www.professional-writers.co.uk believe he has a point. If you run an online version of your business, be it an e-commerce site or just a brochure site, the words and spelling within that site can attract or hinder sales.
“Sales figures suggest miss-pellings put off consumers who could have concerns about a website's credibility”, he says. Of course it does. If a business doesn’t care about spelling and grammar on its online showcase, can you trust them to get your stationery printed correctly, your delivery address correct – and what about your invoice? Bad spelling is sloppy – and it suggests a sloppy trader.
Duncombe’s concerns were echoed by the Confederation of British Industry (CBI). They report that too many employers were having to invest in remedial literacy lessons for their staff.
In a competitive market and at a time of financial strain - as we find ourselves in today - every business owner should be pulling out all the stops to grab every sale they can.
So what do you do?
Well first of all, check, check and check again – the spelling and accuracy of information on your site. Then if you think you need more help – seek a professional writer with experience in website writing.
Getting the words right on your website isn’t as easy as it looks….and spending time staring at the screen wondering where to start can waste valuable time that you could be spending on sales and marketing.
As the old saying goes, ‘you never get a second chance to make a first impression’.
If a potential client lands on your site ready to spend their hard earned money, and they see poor grammar and spelling mistakes, you’ve lost them, and the sale.
The impression they’ll get is that if you can be so careless with your public face and PR, you’ll be careless with your service and products, and they won’t trust you.
Google cares too. Words matter when it comes to SEO. You want your website to be on Page 1 of searches for its subject, don’t you?
You can spend a fortune on ads, but at the end of the day, every web developer knows that Google – and the rest – put good, well written, maintained and updated websites top of their search results because they know that’s what users like.
Search engines can only use WORDS to find your website on the vast internet. Get the words right, and your site will be seen, you’ll get visitors browsing, talking about you, using your services and products, and generating sales.
© 2011 www.professional-writers.co.uk
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