Sumit Srivastava is a Business Strategy Consultant which is involved in designing breakthrough marketing and business intelligence solutions derived from a blend of powerful fusion of knowledge and imagination. He occasionally writes articles in niche marketing segments, brand strategy and consumer insights.
Sumit Srivastava is Strategic Consulting expert involved in designing breakthrough marketing and business intelligence solutions derived from a blend of powerful fusion of knowledge and imagination.
India remains invincible when we talk of top outsourcing destinations worldwide. It continues to dominate the IT services industry garnering 51 percent of the global offshore market with a generated 59 billion outsourcing revenue in the year 2011. More >>
The Alter Audit helps bring synchronization between the structure of the PS record definition and the actual database table. This is to ensure that all data types, format, length and the structure match. More >>
Entering India's marketplace requires a well-designed plan backed by serious thought and careful research. More >>
When we look at a metrics performance, we are interested with three Ws What happened, When it happened and Where it happened. More >>
With lots of hype in the Data Management world about Data Governance (DG) as a program the most observed scenario is that DG programs failure even before they begin. More >>
Marketing Myopia refers to focusing on products rather than customers, and how such a short-sighted view is bound to eventually lead to business failure. More >>
Whether you are looking to start up your own business, find an outsourcing partner, or create a joint venture, an understanding of the country's history and culture is essential for achieving business success. More >>
Why should consumers buy what you are selling? What kind of strategy will you need to employ in order to stay relevant? All these issues can be answered by a brand consultant. More >>
A brand creates an image at the back of the customer's mind and determines the purchase decision that a customer is going to make. A brand actually connects the customer with the particular services on offer. More >>
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