Bobby Shan - Profile

The author of this article is the holder of MBA Finance Degree and is currently doing MS in Management Sciences. The author has published more than 100 articles on various topics of business and finance. He is regularly publishing articles in his blog *
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Factors affecting consumer behavior
Consumer behavior refers to the selection, purchase and consumption of goods and services for the satisfaction of their wants. There are different processes involved in the consumer behavior. Initially the consumer tries to find what commodities he would like to consume.
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Modigliani and miller theory
Modigliani and Miller (1963) in their follow-up paper established the effects of taxes by relaxing the assumption that there are no corporate taxes. So corporations are allowed to deduct interest as an expense..
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